Social Media Executive
At Wadan Developments, we’re not just building homes — we’re creating a new standard of modern, wellness-driven living. Now, we’re looking for a Social Media Executive who can translate that vision into scroll-stopping content. In this role, you’ll bring the Wadan brand to life online. Think: elegant visuals, compelling stories, and engaging reels that reflect our core pillars — luxury, wellness, innovation, and hospitality. From content planning to community engagement, you’ll be the voice (and vibe) of Wadan across platforms like Instagram, LinkedIn, TikTok, and Facebook. You’re not just a poster — you’re a strategic thinker, visual curator, and digital storyteller. You’ll collaborate closely with our creative, marketing, and sales teams to craft content that captivates and converts — whether it's launching a new property, covering an event, or simply elevating our daily digital presence. If you have 2–4 years of social media or content creation experience in luxury, real estate, or lifestyle, a sharp eye for aesthetics, and a love for all things digital — this is your chance to help shape one of Dubai’s most exciting real estate brands.
We are seeking a digitally fluent Social Media Executive with strong content creation experience to bring the Wadan brand voice to life across platforms. This role blends strategy with creativity, requiring a visually sharp storyteller who understands the nuances of luxury, wellness, and lifestyle narratives. You’ll be responsible for driving engagement, enhancing brand equity, and curating a best-in-class digital presence.
Key Responsibilities
· Develop and execute a monthly content calendar aligned with campaign goals and brand objectives
· Plan, write, and post daily content (images, reels, stories, carousels, captions) for platforms such as Instagram, LinkedIn, TikTok, and Facebook
· Conceptualize and create visually aligned content in collaboration with the in-house creative team (designers, video editors, and photographers)
· Work closely with marketing and sales to support property launches, events, and corporate initiatives
· Track performance metrics (engagement, reach, followers, conversions) and provide insights for optimization
· Monitor trends, industry shifts, and competitor activity to ensure Wadan stays ahead in the digital luxury space
· Handle community management: respond to DMs, comments, and social inquiries in a professional, brand-aligned tone
· Ensure every asset and post reflects Wadan’s high-end aesthetics and core pillars of technology, wellness, hospitality, and exclusivity
Ideal Candidate
· 2–4 years of experience in social media, content creation, or digital marketing, preferably in luxury, real estate, or lifestyle industries
· A strong understanding of platform algorithms, scheduling tools (Meta Suite, Later, Buffer), and editing apps (CapCut, Canva, Adobe Suite)
· Fluent in written English with exceptional caption writing and storytelling skills
· A refined visual eye — able to brief and curate photography, reels, and design that aligns with the Wadan brand palette and tone
· Proactive, trend-aware, and detail-obsessed — with a passion for luxury branding and modern digital culture
· Able to work cross-functionally and manage multiple timelines in a fast-paced, design-first environment
Preferred Skills
· Photography or videography background is a plus
· Arabic language proficiency is an advantage
· Experience with influencer collaborations, UGC, or paid campaign coordination
Why Join Us
· Be part of a pioneering, visionary real estate brand
· Work in a creatively empowered environment with top-tier design sensibilities
· Lead the narrative of Dubai’s next icon in high-end living
· Competitive salary and growth opportunities within the brand’s expanding portfolio
